This course is a practical and comprehensive guide for professionals working in international sales and purchasing who need to communicate effectively in English. It focuses on the essential vocabulary, expressions, and strategies required to handle real workplace situations with confidence. You will learn how to build and manage client relationships, communicate with foreign suppliers, attend trade fairs and exhibitions, write professional proposals, and deal with inquiries or complaints.
Approximately 25 to 30 Classes
Level: Intermediate to Advanced
Unit 1: Jobs and Responsibilities
Goal: To provide an overview of core tasks and roles in sales and purchasing, helping learners understand the scope of work and related language.
Focus: Daily tasks (emails, phone calls, meetings, travel, presentations), job roles and responsibilities, departmental cooperation, sales targets, and key documentation language.
Unit 2: New Contacts
Goal: To equip learners with skills to establish and maintain professional relationships and communicate effectively with new contacts.
Focus: Introductions, networking, small talk, polite language, email correspondence, arranging follow-ups, and strategies for building strong client relationships.
Unit 3: Offers
Goal: To help learners approach clients, select suppliers, and create compelling proposals and offers.
Focus: Understanding offers, using sales approaches (e.g., AIDA), language for making and responding to offers, requests for proposal (RFPs), active listening, and market practices.
Unit 4: Negotiations
Goal: To prepare learners for effective negotiation, from preparation to concluding agreements.
Focus: Negotiation stages, key vocabulary, conditional sentences for polite negotiation, cultural awareness, win-win strategies, and confirming agreements.
Unit 5: Orders and Deliveries
Goal: To enable learners to manage orders and deliveries efficiently.
Focus: Placing and taking orders, exchanging order information, confirming details, contract terms and types, and handling order changes.
Unit 6: Complaints
Goal: To provide learners with language and strategies for handling complaints professionally.
Focus: Making complaints clearly and politely, complaint management (CASH approach), drafting formal letters, offering apologies, and improving after-sales service for customer retention.
Describing Responsibilities:
"My team is responsible for…"
"I am in charge of…"
"My main responsibility is…"
"I oversee the sales team for this region."
"My role mainly involves dealing with clients."
"I handle both domestic and international accounts."
"I also support the marketing team when needed."
Discussing Targets:
"We’re aiming to reach higher sales this quarter."
"Our goals are quite ambitious."
"If everything goes smoothly, we’ll exceed expectations."
"Some departments are slightly below their objectives."
"We’re confident about reaching the yearly target."
Telephone Language:
"This is Sarah White calling from ABC Corp."
"May I speak with Mr. Smith, please?"
"I’m trying to reach the purchasing department."
"Could you connect me to the person in charge of sales?"
"I’d like to leave a message if they’re unavailable."
Departmental Cooperation:
"We work hand in hand with the logistics team."
"Regular coordination with them is crucial."
"Collaboration across departments helps us serve clients better."
"We need to align closely with production to meet demand."
"Customer service relies on input from our team."
New Contacts
Introductions and Networking:
"Here’s my business card."
"Shall we set up a time to present our services?"
"Could you tell me more about your role in the company?"
"I’d be happy to explain what our company does."
"How long have you been working in this industry?"
Small Talk / Polite Phrases:
"May I offer you something to drink?"
"Would you mind telling me more about your company?"
"It’s great to meet you in person."
"How was your trip here?"
"I hope you’re enjoying the event so far."
Follow-up / Relationship Building:
"I like to keep close contact with my clients."
"It’s important to be available to address their concerns."
"I’ll follow up with you next week to discuss further."
"I always try to maintain long-term relationships with partners."
"Regular updates help keep the connection strong."
Offers
Attracting Attention:
"Our solution is designed to match your needs exactly."
"This product could be a great fit for your business."
"You might be interested in our latest model."
"We have something new that I think you’ll like."
"This could be very useful for your team."
Sparking Interest / Desire:
"Our support package is one of the strongest in the market."
"Once you review the details, you’ll see the benefits clearly."
"Clients often tell us they’re impressed with the durability."
"We provide added value that competitors don’t."
"This option could save your company both time and money."
Checking Interest:
"Would you consider testing our product?"
"Do you think your customers would find this useful?"
"Is this something that could work for your company?"
"How do you feel about this proposal so far?"
"Shall I send you a sample to look at?"
Discussing Offers / Tenders:
"We submitted our proposal earlier this week."
"Our bid is currently under consideration."
"We’ve been shortlisted for the tender."
"The full offer is available in the document we sent."
"We are awaiting feedback on the proposal."
Negotiations
Conditional / Terms:
"If you purchase in bulk, we can offer a discount."
"For orders over 100 units, we provide special pricing."
"If we extend the agreement, would you adjust the rate?"
"Larger orders allow us to reduce costs for you."
"We can include free delivery if you reach a certain volume."
Agreeing / Disagreeing:
"That’s exactly what I was thinking."
"Yes, I agree with that approach."
"I’m not sure I see it the same way."
"I respect your view, but I have some concerns."
"I think we might need to reconsider that option."
Starting / Concluding Negotiations:
"It’s a pleasure to be sitting down with you today."
"I’d like to go over a few points in the proposal."
"That covers everything from our side."
"It seems we’ve reached common ground."
"We’re looking forward to a successful partnership."
Orders and Deliveries
Taking Orders:
"Let me confirm the details of your request."
"How many units would you like to order?"
"Do you need this delivered to your usual address?"
"Would you like me to note any special requirements?"
"Is this a repeat order or a new one?"
Checking / Confirming:
"Let me repeat that back to you."
"Yes, that matches my notes."
"Did I understand correctly?"
"Could you clarify that point?"
"Just to be sure, you need delivery by Friday?"
Order Details / Terms:
"We’re ready to process your order once you confirm."
"As soon as we receive your approval, production can begin."
"The order will be shipped according to the agreed terms."
"We can meet all the required specifications."
"Please check the order form for accuracy before signing."
Complaints
Acknowledging / Confirming Understanding:
"I’m sorry you’ve had this experience."
"I understand your concern completely."
"That must be very inconvenient for you."
"I can see why you’re upset."
"Let me assure you we’ll resolve this."
Asking for Details:
"Can you tell me exactly what went wrong?"
"Which product are you referring to?"
"Could you provide the order number, please?"
"When did the problem first occur?"
"Was this the first time you’ve experienced this issue?"
Offering Solutions / Future Action:
"We’ll send a replacement right away."
"I’ll update you by tomorrow with a solution."
"We can offer a discount on your next order."
"Our team is already working to fix this issue."
"We’d like to offer compensation for the trouble caused."
Making Complaints (Customer):
"I’m contacting you because of an issue with my order."
"Unfortunately, the shipment didn’t arrive as promised."
"The product doesn’t meet the agreed specifications."
"I’d like this matter resolved as soon as possible."
"We expect reimbursement for the inconvenience caused."
30 Day English Challenge
UCanDo English
Corporate English Classes
Keep up to date with special offers, events and free classes.
Copyright ©️ 2025 UCanDoEnglish